The campaign " Swedes love vacation" is a platform where users can upload their vacation videos through the VMS app in their phone. The idea was users be able to promote their country by their own. No fancy landscapes with cozy filters. Sweden by swedes! Through their contribution they also entered a competition with prizes from apple, where the most liked videos won.
An empowering mobile campaign for a product that "Saves your ass". A promotional video was created, a teaser consisting of a story where the viewers could interact and write down their own ending to the story. This video was later followed by a video with the winning suggestion. A third promo video was released a month after to promote the day-to-day life where Case Power saves your ass.
![Case Power \"Saves your Ass\"](http://i.ytimg.com/vi/PN01L6Wi900/2.jpg "Case Power \\"Saves your Ass\\"")
