This 100% natural mascara does not run, smudge, clump or flake. There are no toxic chemicals; there are no parabens. Safety-wise, this is the best mascara. Iron oxides give the lashes a more natural look than synthetic dyes.
Minerals are ground into fine particles. This creates the coloring agents for Earth Lab Cosmetics. Often the cosmetics consist of no more than the ground minerals. From a safety point of view, these are the best cosmetics available.